Corporate Vision

"TO ACTIVELY PURSUE MARKET LEADERSHIP BY BEING A HIGHLY RESPONSIVE CUSTOMER-ORIENTED AND DYNAMIC COMPANY DELIVERING QUALITY, VALUE AND SUPERIOR SERVICE"

Mission Statement

"TO CREATE VALUE FOR OUR SHAREHOLDERS AND OPPORTUNITES FOR OUR EMPLOYEES THROUGH PROFITABLE GROWTH AND EXPANSION"

  • Make available the most comprehensive range of quality products.
  • Exceed customer expectations through outstanding service to achieve total customer satisfaction and customer loyalty.
  • Pursue market leadership in our core business.
  • Focus on quality, value and service to create competitive advantages.
  • Care and opportunities for our employees
  • Continuously seeking further improvements in operation, in order to utilize the group's resources, more effectively and efficiently.
  • Minimize wastage in operation, as to achieve low-cost competitiveness




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