Corporate Vision

“"TO ACTIVELY PURSUE MARKET LEADERSHIP BY BEING A HIGHLY RESPONSIVE CUSTOMER-ORIENTED AND DYNAMIC COMPANY DELIVERING QUALITY, VALUE AND SUPERIOR SERVICE"

Mission Statement

"TO CREATE VALUE FOR OUR SHAREHOLDERS AND OPPORTUNITES FOR OUR EMPLOYEES THROUGH PROFITABLE GROWTH AND EXPANSION"

• Make available the most comprehensive range of quality products.
• Exceed customer expectations through outstanding service to achieve total customer satisfaction and customer loyalty.
• Pursue market leadership in our core business.
• Focus on quality, value and service to create competitive advantages.
• Care and opportunities for our employees
• Continuously seeking further improvements in operation, in order to utilize the group's resources, more effectively and efficiently.
• Minimize wastage in operation, as to achieve low-cost competitiveness